In our modern world, more and more information is found on the internet. Because of this, the Internet has become one of, if not the best way, to get your name out there.
For me and my particular interests, The American Psychological Association is a king among citizens in the world of psychology. There website is no different. APA.org is not just aimed to give out random streams of psychological information; its aimed to help people and allow Psychologists to communicate and network with each other.
There mission statement explains their goals perfectly:
“Our mission is to advance the creation, communication and application of psychological knowledge to benefit society and improve people’s lives.”
The audience that this site attracts are both ‘normal people’ and scientists who are looking for information about psychological research. Because of the broad audience ranging from fellow Phd holders to Joe Six-Pack, the information is presented in a ‘humanistic’ or plain English style of literature. When writing in this style, the psychologists are not bending themselves from their norms of rhetoric because, their research is almost completely comprised of working with people in the general public, and their writing style reflects that.
There are hundreds of topics to choose from when logging onto the site and each topic is littered with informational articles written by highly respected psychologists. Reviewed by the ‘Senior Staff’, the Information that is placed on this site is cited with empirical evidence to ensure facticity and the scientists who publish the articles have researched their specific topics extensively before it is seen by the public and other scientists alike.To be published on this site would be an honor to any scientist and would be an ideal way of getting a ‘foot into the door’ in the psychological research world.